Phil Spencer “Hasn’t Given Up” on xCloud for Other Consoles

Phil Spencer “Hasn’t Given Up” on xCloud for Other Consoles

Xbox boss Phil Spencer still has aspirations to grow Xbox services like xCloud to other systems and platforms.

Why Xbox Failed In Japan

Microsoft’s Xbox consoles have become a global hit. But there’s one market where they don’t work — Japan. Of the 46.9 million Xbox Ones sold worldwide through the second quarter of 2019, just 0.3% of them have been in Japan, according to IDC. Meanwhile, Japanese companies Sony and Nintendo are popular with consumers.

When Microsoft announced it was developing a video game console, the industry was skeptical. In the ’90s, Microsoft was known for its software, not its hardware business.

Almost two decades later, Microsoft’s Xbox has become a popular console, holding its own against Sony and Nintendo.

But there’s one market where the Xbox hasn’t been a hit with consumers — Japan.

When Microsoft released the Xbox in 2001 in the United States, Japan was the gaming juggernaut of the world. It was home to the three big console makers, Nintendo, Sega and Sony, and had the best developers.

Microsoft faced three big challenges launching the Xbox in Japan. It had to convince Japanese developers to make games for Xbox, overcome consumers’ skepticism about the first edition’s bulky design, and make up for lost sales from launching after the holiday period.

Today, Microsoft still struggles to sell consoles in Japan. Of the 46.9 million Xbox Ones sold worldwide through the second quarter of 2019, just 0.3% of them have been in Japan, according to the International Data Corporation.

While Japan is a big market for video games, Dean Takahashi, the lead writer for GamesBeat at VentureBeat, said Microsoft doesn’t rely on Japanese consumers.

“Japan is still down, but they don’t actually need it to make billions of dollars,” Takahashi said.

In a statement to CNBC, Microsoft said Japan is an important part of its global gaming community.

“We’re committed to bringing innovative and homegrown content from Japan’s leading game creators to a global audience,” said Phil Spencer, Microsoft’s executive vice president of gaming, in a statement.

While Japanese consumers prefer Sony’s PlayStation or Nintendo’s Switch, Microsoft’s relationship with its Japanese competitors is changing. Watch this video to learn more about how Microsoft is working with Sony on the future of video gaming.

» Subscribe to CNBC:
» Subscribe to CNBC TV:
» Subscribe to CNBC Classic:

About CNBC: From ‘Wall Street’ to ‘Main Street’ to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.

Connect with CNBC News Online
Get the latest news:
Follow CNBC on LinkedIn:
Follow CNBC News on Facebook:
Follow CNBC News on Twitter:
Follow CNBC News on Instagram:


Why The Xbox Failed In Japan

Xcloud | Phil Spencer Knows What Gamers Want

Project Xcloud is a mobile Cloud Gaming service from Microsoft’s Xbox & if you ever wondered if you could play all your xbox games as easy as pressing a button on your phone like choosing Movies from Netflix, well Microsoft has just done that & it’s Free .

Xbox Games Could Still Come to Switch or PS5 via xCloud

Xbox’s xCloud service could still be coming to other consoles. Reading between the lines that seem to indicate that Phil Spencer of Xbox is holding onto hope that it could still strike a deal to bring xCloud to PS5 or Nintendo Switch

Subscribe Here!

Join this channel to get access to perks including early access to my videos the second they’re complete with ads turned off!

XBOX SERIES X|S – XBOX Working on Getting xCLOUD On Other CONSOLES (Docs From Epic v Apple)

XBOX SERIES X|S – XBOX Working on Getting xCLOUD On Other CONSOLES (Docs From Epic v Apple)

Join this channel to get access to perks:


Visit me online below!


Maps – Destiny 2 Guide

Maps – Destiny 2 Guide

Destiny 2 will ship with completely new maps that are specially balanced for different playlists. Here are the maps you will fight on in the

Destiny 2: The SHATTERED THRONE Dungeon Guide! | Forsaken

The Guide for how to complete the new Dreaming City Dungeon, The Shattered Throne, to earn Powerful Gear!


A new Mini-Raid activity, The Shattered Throne Dungeon, has just become available to play! It’s offering several powerful rewards to help get to the Max Light of Power Level 600! This is the complete Shattered Throne Walkthough!

— Official Merch: TBA

— My Twitter:

— My Twitch Channel:

Destiny 2 Deep Stone Crypt Legit Sparrow Path Guide

With Bungie having patched the most known and used cheese methods to pass the sparrow portion at the beginning of the Deep Stone Crypt raid, it’s time to learn the legitimate path through. This video takes you through it, including the secret chest at the end.

NOTE – I have cleared all enemies from all bubbles before making this run to focus on showing the complete path. When you run this, there will be enemies starting with the third bubble through the end. Either pass them by or clear them; if you die, you return to your last cleared bubble.

Thanks for watching, hope you enjoy!

Destiny 2 PvP Map Guide: Radiant Cliffs (Spawns, angles, opening routes and more)

Today marks a new series! With shadowkeep coming and new light players coming into the game. I thought now was a good time to start breaking down the maps. I believe that there will be some things that even veteran players can learn from these. In the map guides I will break down common spawns, the spawn weight, choke points, hot spots, loadout efficiency, starting strategy, angles and a whole lot more. Feedback is appreciated as the series moves forward. Let’s practice with purpose and get better together. Thank you for watching.

Perk Hunter #2:

Perk hunter #1:

Secret lab (my chair) link:

CoolGuy Discord:

Code of the juggernaut buff:…


Use code “Cool” at checkout at for 10% off your order!

Follow me on Twitch:

Follow me on Twitter:

Copy of Destiny 2, The first two expansions, Forsaken, and the annual pass was provided by Activision

Distant Shore Map Guide | these tips got my friends Flawless

steppin on the beach. Cartography shoutout to for the map illustration.

Instagram —

SecretLab Affiliate Link:

NordVPN —